In the late 90s, there was a major shift in the music industry as the rise of digital technology changed the way music was consumed and distributed. This shift, commonly referred to as the ’digital revolution,’ had a significant impact on the traditional methods of creating, producing, and selling music. Suddenly, physical albums and singles were no longer the primary means of music consumption, as digital downloads and streaming services became the norm.’

The music industry experienced a significant transformation in the late 90s due to the emergence of digital technology. This marked the beginning of the ’digital revolution,’ which greatly influenced the traditional methods of creating, producing, and selling music. The once popular physical albums and singles were now being overshadowed by digital downloads and streaming services, becoming the new norm for music consumption.